John Cook
APFS
John is the Director of Swindon Financial Services and a Chartered Financial Planner with over 10 years’ experience in financial services. John took over Swindon Financial Services in March 2026 following the retirement of Alex Wilkie.
John is a holistic financial planner based in Swindon, dedicated to helping local clients navigate all aspects of their financial lives. Whether you’re saving for your children’s future, planning a comfortable retirement or managing inheritance tax liabilities, John takes a comprehensive approach to ensure all areas of your finances work together to support your goals.
Outside of work, John can usually be found chasing his two toddlers around or squeezing in a run or a game of football to keep active and sane.
Accreditations
Prestigious industry status recognises the value I place on my development and gives clients the confidence that they are supported by one of the UK’s leading wealth professionals.
Click on the accreditations for more information
The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.
